Iconic Advertising

Not content to lead the market with product alone, Van Heusen has long been an innovator in apparel marketing and promotion.

In the 1930s, the company placed regular ads in the Saturday Evening Post, and In the ’40s, Van Heusen became one of the first companies in the world to use celebrities to endorse its brand. Mickey Rooney, Anthony Quinn, Tony Curtis, Bob Hope, Jerry Lewis, Burt Lancaster, Jimmy Stewart, and future president Ronald Regan all proudly wore Van Heusen dress shirts. They didn’t call it “power dressing” for nothing.

Van Heusen was also one of the first apparel brands with advertising at sports stadiums, adorning outfield walls at both Ebbets Field and Yankee Stadium.

Today, with the Institute of Style campaign—in which Steve Young, Jerry Rice and Deion Sanders teach the modern American man how to improve his style and swagger—Van Heusen continues to make its mark in American advertising and on American culture.

See more examples of classic Van Heusen advertising over in the Threads category, From the Archive.


About Van Heusen
Van Heusen, a trusted source in men's fashion for over 100 years.
Style is a Statement
The Van Heusen Institute of Style will show you how to go from "schlub to swagger."
132 Years of Style
Van Heusen's rich heritage embodies 132 years of style and fashion.