Not content to lead the market with product alone, Van Heusen has long been an innovator in apparel marketing and promotion.
In the 1930s, the company placed regular ads in the Saturday Evening Post, andÂ In the ’40s, Van Heusen became one of the first companies in the world to use celebrities to endorse its brand. Mickey Rooney, Anthony Quinn, Tony Curtis, Bob Hope, Jerry Lewis, Burt Lancaster, Jimmy Stewart, and future president Ronald Regan all proudly wore Van Heusen dress shirts. They didnâ€™t call it â€śpower dressingâ€ť for nothing.
Van Heusen was also one of the first apparel brands with advertising at sports stadiums, adorning outfield walls at both Ebbets Field and Yankee Stadium.
Today, with the Institute of Style campaignâ€”in which Steve Young, Jerry Rice and Deion Sanders teach the modern American man how to improve his style and swaggerâ€”Van Heusen continues to make its mark in American advertising and on American culture.
See more examples of classic Van Heusen advertising over in the Threads category, From the Archive.